CPG Online Marketing Planning
We came across this article on PromoMagazine and thought we'd share it with our CPG customers who are working on their marketing planning and budgeting.
Key Distinctions Among CPG E-shoppers: Study
Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.