The DNA of a good startup (Allocadia's marketing budgeting software featured)
Posted by Katherine Berry on Tue, Jun 28, 2011 @ 01:28 PM
Kristine Berry Steuart, of Vancouver, knows all about the startup life cycle. She's been living it for more than two years. That's when Steuart, a former marketer and her twin sister Katherine Berry, a technology whiz, launched Allocadia, a software-as-a service operation (SaaS) that helps marketers manage their marketing budgets.
"We went through all the stages," Steuart says. "We had to refine, or discover, our idea, validate it, change course and with the help of mentors are now nearing the end of the efficiency stage. We're about to grow more rapidly."
Allocadia was launched by the sisters in the form of a "lean startup," a model that is becoming common among internet-based companies and is making inroads into more traditional companies, too. Under a lean startup model, an idea is tested without much infrastructure in place.
Read full article: http://www.financialpost.com/news/Tony+Wanless+good+startup/5014425/story.html